Creative direction for music and commercial work. Campaign strategy, production, and AI assisted workflow, carried from the first idea to the final grade. Los Angeles.
Music videos, Reels, and vertical content. Concept and camera through edit, sound, and final grade.
I'm Jack Lu, a creative director in Los Angeles working across music and commercial work. I build the campaign and the footage together: what the release needs to do, then the concept, the camera, the edit, and the final grade.
I stay across the project from the first conversation to the last frame, bringing in a crew when the scale calls for it, and using an AI assisted workflow where it earns its place.
Concept development through final grade, for independent artists and labels.
Concept through delivery for brands, including AI assisted and hand finished work.
Platform native content planned as a rollout rather than a single post: hooks, pacing, captions, and the edit, sequenced around the release date.
Full day coverage and multicamera events, with fast turnaround highlight cuts for social.
Every project begins with a conversation about objectives, audience, and timeline.
Have a project in mind? Let's talk.
akajlucreative@gmail.com